Wednesday & Thursday , October 31 & November 1 - Propaganda in Political Ads

Objective: By the end of class, students will analyze political propaganda on order to improve comprehensive skills.

Do Now 

What type of propaganda are the following Ads?
 

Direct Instruction


Complete Political ad for IKE together.

Choose one more political ad / commercial from this link- politcal ads over time . Complete the analysis just as we did together for the IKE ad.

Note the following prior to continuing to evaluate the political ads:

1. Tone is the author's attitude toward a subject. Depending on the focus of the political ad, the tone can vary greatly. (TONE words can be found on the LEFT wall if you need some help).

2. Dominant visual images means, " what do you see? What stands out? People? A flag? Cities or farms? " The answer to this question relates to the audience that the politician is trying to reach.

3. Sometimes the music is very patriotic, sometimes just soft, background music, sometimes inspirational, etc. You decide.

4. What is the ad actually saying? What is the persuasive message?


Check for Understanding

Individual student checks during independent work.

Closure 

Review types of propaganda.

Friday 7 Monday - October 19 & 22 - RFK CRQ

Objective: By the end of class, students will analyze speech in order to improve persuasive skills and recognize techniques.

DO NOW - Assessment on RFK Speech

Use a graphic organizer to complete the following CRQ. You may then use a NEO to type your response in prose form.


Analyze RFK's use of use of emotional and ethical appeals to win the support of the crowd and avoid violence during his eulogy speech to Martin Luther King Jr. Provide textual evidence to support your answer.

Independent

You may then begin your review questions. These are questions about concepts that we have already covered in this class. The answers to all questions are on the walls somewhere in this room. You may get up and walk around to go look for them.

View RFK speech

assasination of RFK


top ten assasinations

Wednesday & Thursday - October 17 & 18 - RFK Speech

Objective: By the end of class, students will analyze speech in order to improve persuasive skills and recognize techniques.

DO NOW


Tone is different than MOOD although you may use many of the same descriptive words for each.

TONE = author's attitude toward the subject matter on which he/she is speaking or writing about
VS
MOOD = how the speech or writing makes the AUDIENCE feel


Direct Instruction

Background of RFK Eulogy Speech for MLK in April 1968 ( four years after Malcolm X's ballot or bullet speech).

View RFK speech

assasination of RFK



top ten assasinations

View RFK speech

Read RFK speech - Eulogy for MLK, Jr.  - annotate for persuasive elements ( Logical, emotional, ethical appeals, repetition, rhetorical questions)

Independent

Complete questions on handout for RFK speech.

Check for Understanding

Individual student checks during independent work

Closure

Review effective Persuasive Techniques compared to weaker use of propaganda

Monday & Tuesday - October 15 & 16 - Persuasive speeches

Objective: By the end of class, students will analyze persuasive speech in order to improve reading comprehensive skills.

DO NOW

The three appeals - LOGOS, PATHOS and ETHOS are are used for PERSUASION (not informational, not for entertainment). They are SPECIFICALLY used to persuade. 

Take out your Malcolm X speech - The Ballot or the Bullet

CHOOSE ONE OF THE FOLLOWING CONSTRUCTED RESPONSE PROMPTS AND USE A GRAPHIC ORGANIZER TO ANSWER IT THOROUGHLY.
1.

Malcolm X uses ethos, pathos and logos in his speech, the Ballot or the Bullet. Analyze ONE of these three appeals and explain how it supports his argument. Use textual evidence to support your answer.
2. 
Identify and analyze the LOADED WORDS that Malcolm X uses in order to create tone. Use textual evidence to support your answer.

REMEMBER:
1. Rewrite the prompt in the space provided. 
2. Restate the prompt as closely as possibly to make it a first sentence.
3. When you explain, be sure to define terms from the prompt.
4. Use direct quotes from text in box 4. Then explain why they are effective and directly support your answer.
5. Use words from the prompt in your conclusion to be sure you are wrapping it up and coming full circle.

Direct Instruction

Background of RFK Eulogy Speech for MLK in April 1968 ( four years after Malcolm X's ballot or bullet speech).

View RFK speech

assasination of RFK


top ten assasinations

Guided

Read RFK speech - Eulogy for MLK, Jr.  - annotate for persuasive elements ( Logical, emotional, ethical appeals, repetition, rhetorical questions)


Independent

Complete the Speech Analysis sheet for RFK.

Check for Understanding

Individual student checks during independent work


Closure

Review effective Persuasive Techniques compared to weaker use of propaganda

Thursday & Friday - October 11 & 12 - Malcolm X - Ballot or the Bullet

Objective: By the end of class, students will analyze persuasive speech in order to distinguish between rhetorical devices and determine their effectiveness. 


DO NOW

Write the definitions below into notebooks:

TONE  = the author's attitude toward the subject on which he/she is speaking or writing about

When you are reading, look for LOADED WORDS that may reveal BIAS in order to determine tone.

Loaded words and phrases are emotional and involve strongly positive or negative reactions beyond their literal meaning.


Direct Instruction

CONNOTATIONS - worksheet ( connotations will help you infer the TONE of a speech or passage).

Review of elements of a PERSUASIVE SPEECH:

There are three types of appeals:
1. Logical or logos
2 Emotional or Pathos
3 Ethical or Ethos

Speakers use other techniques to set the tone and emphasize certain points. these techniques usually support the EMOTIONAL type of appeal.

1. Parallelism
2. Rhetorical Questions
3. Repetition
4. Loaded Words (have connotations)

ETHOS PATHOS LOGOS JEOPARDY


CHOOSE ONE OF THE FOLLOWING CONSTRUCTED RESPONSE PROMPTS AND USE A GRAPHIC ORGANIZER TO ANSWER IT THOROUGHLY.
1.

Malcolm X uses ethos, pathos and logos in his speech, the Ballot or the Bullet. Analyze ONE of these three appeals and explain how it supports his argument. Use textual evidence to support your answer.
2. 
Identify and Analyze the LOADED WORDS that Malcolm X uses in order to create tone. Use textual evidence to support your answr.

Monday & Tuesday - October 8 & 9 - MAlcom X _ Persuasive Speech ( ethos, pathos, logos)

Objective: By the end of class, students will analyze persuasive speech in order to improve reading, writing and communication skills.

DO NOW

SCENERIO

You are going on a job interview for a position in the field of your shop. I am interviewing you for the position. Convince me that you should get the job by using:
1 logical appeal (logos)
1 emotional appeal (pathos)
1 ethical appeal (ethos)

Direct Instruction / Guided

Chief Joseph fought for equal rights in his speech to the White House in 1879, 11 years after the 14th Amendment. But as we read and discussed, equal rights were not afforded to the Native American Indians. 

The fight, however, did not stop there. Fast Forward 1960's.....


Civil Rights Montage

JFK Speech on Equal Rights..civil rights montage

jfk assasination

1964 civil rights act signed by lyndon johnson

ballot or the bullet


Guided
Prepare the Rhetorical Appeals Graphic Organizer

Read together excerpt from The Ballot or the Bullet - 1964 by Malcom X.  As we read, IDENTIFY:

1. Three logical appeals.
2. Three emotional appeals.
3. Two ethical appeals.
4. List at least 5 "LOADED" words that have BIAS - words with a strong negative or positive connotations. Explain how these words influence the reader.

Check for Understanding

Individual student checks during independent work.

Closure

Review elements of strong persuasive speeches.

Thursday & Friday - October 4 & 5 - Persuasion in speeches

Objective: By the end of class students will analyze persuasive arguments in order to improve reading and comprehensive skills.

DO  NOW

Situation # 1: 

You want to go to a party but you need to convince your mother to let you go because it is far away and it will end past your curfew. 

Convince her by providing an:

1 - emotional appeal (pathos) - make her feel bad for you

2 - logical appeal (facts) - provide facts of why you should be allowed to go

3 - ethical appeal (why should she trust you?)

Situation # 2: 

The 10th grade should have their own prom.

1. Who should you address in order to get this (who is your audience?)

2. What would you say if you were trying to persuade by using logic (logos)?

3. What would you say if you were trying to persuade using an emotional appeal (pathos) ?

4. What would you say if you were using an ethical appeal (ethos)?

Situation #3:

You want to convince your parents to get you a new IPhone 10.

Use one logical, one ethical and one emotional appeal and write it in prose form to persuade them to purchase it for you.



Direct Instruction / Guided

Chief Joseph fought for equal rights in his speech to the White House in 1879, 11 years after the 14th Amendment. But as we read and discussed, equal rights were not afforded to the Native American Indians. 

The fight, however, did not stop there. Fast Forward 1960's.....


Civil Rights Montage

JFK Speech on Equal Rights..civil rights montage

jfk assasination

1964 civil rights act signed by lyndon johnson

ballot or the bullet


Independent

Quizlet - ethos, pathos and logos




Read together excerpt from The Ballot or the Bullet - 1964 by Malcom X.  

1. Identify three logical appeals.
2. Identify three emotional appeals.
3. Identify two ethical appeals.
4. List at least 5 "LOADED" words - words with a strong negative or positive connotations. Explain how these words influence the reader.
5. Evaluate the ethical, emotional and logical appeals presented by Malcom X in his speech, the Ballot or the Bullet. Which type of appeal, in this speech, do you think is most effective and why? Provide textual evidence for your answer.

Check for Understanding

Individual student checks during independent work.

Closure

Review elements of strong persuasive speeches.