DO NOW
Note the following prior to continuing to evaluate the political ads:
1. Tone is the author's attitude toward a subject. Depending on the focus of the political ad, the tone can vary greatly. (TONE words can be found on the LEFT wall if you need some help).
2. Dominant visual images means, " what do you see? What stands out? People? A flag? Cities or farms? " The answer to this question relates to the audience that the politician is trying to reach.
3. Sometimes the music is very patriotic, sometimes just soft, background music, sometimes inspirational, etc. You decide.
4. What is the ad actually saying? What is the persuasive message?
Direct Instruction
seven techniques of political propaganda
Propaganda in the news
Guided / Independent
Take out your Political Ad Analysis sheets:
CRQ
Compare the two political ads that you analyzed and evaluate which one way more effective and why. Be sure to discuss propaganda techniques and the specific purpose of the commercial.
Check for Understanding
Individual student checks during independent work.
Closure
Review types of propaganda.
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